Fresh Express

Seasons Campaign Concept

This was a concept I worked on for a new artisan seasonal salad line for Fresh Express. The lettuce-scapes were used as the cornerstone of the concept, emphasizing the freshness and craft put into each bag.

For the pitch, we included everything from an in-store display and pop-up magazine ad, to a lively interactive microsite that would evolve and change with the selection of each blend. This was a fun concept to work on. Sadly it didn’t make it past the concept phase.