AT&T

Hands Free Campaign

In 2009 when the government started cracking down on texting while driving, AT&T came to us with a request to help promote their hands free solutions, both customer facing and internally.

The results was a tongue-in-cheek media/sales kit detailing the story of “The Little Hairy Hand.” The kit included everything from a sales guide and instruction sheets to in-store posters, viral videos and a little hairy handbag. I was a contributing art director and had a “hand” in everything except the videos and photo shoot.