I’m a Bay Area native with nearly 10 years experience as a creative professional. Although I’ve been artistic and creating my whole life, it wasn’t until I built my first print file (properly) that my career truly started. Out of college, I signed on with an ad/marketing agency where I learned what it meant to be a creative in the industry, and developed the foundation that would help guide the course of my career.

While working agency side, my focus was always on the visual. As long as it looked good, I was happy. It wasn’t until I went in-house that I was exposed to what a true development environment was like...and I loved it. There was a lot more depth to be explored and problems to be solved. Ultimately, when you put your heart and soul into a project that doesn’t only look good, but has smooth and intuitive interactions, is easy to navigate, is loved by both press and users, AND meets business goals, there’s nothing like it.

Designing and building an app, website or campaign, like most other things in life, is not an individual effort. Over the course of my career I’ve been lucky to be mentored by, worked with, and been a mentor to some amazing and talented individuals. I’ve always taken great pride in my work, but I’ve also been fortunate enough to be surrounded by people who pushed me even further along the way. I expect a lot from myself and, in-turn, expect the same from my team and those around me. Making something great isn’t easy, but the reward is well worth the effort.

Professional Experience

Management

• Held weekly Creative Sync meetings that included extended team members to prioritize requests, set expectations and assign tasks.
• Approved PTO requests and time sheets for both full-time staff and contractors.
• Completed annual reviews and held one-on-one meetings when needed.
• Mentored and developed younger creatives.

Design

• Developed creative strategy and contributed to marketing initiatives for all OnLive products.
• Worked on visual design and UI/UX for all OnLive products and websites.
• Worked closely with both product and engineering teams throughout the development of all OnLive products and clients (PC, Mac, iOS, and Android).
• Rebranded both OnLive Corporate and gaming platform and created style guides for consistency.

• Worked at both traditional agencies and in-house creative departments on a wide range of projects, from client pitches and ad campaigns to mobile application development and marketing collateral.

• Worked collaboratively with other Art Directors, Creative Directors, and Copywriters on everything from client pitches to print collateral and web, taking concept through execution.
• Provided direction to Production and Studio teams, freelance creative, as well as vendors.

Education

Bachelors of Science, Advertising (Creative Track) with Academic Focus in Art.

Skills and Qualifications

Creative team management experience, art and creative direction, copy editing, creative and marketing strategy, web and software application development, UI/UX, wireframes and sitemaps, A/B testing, purchase and sign up flow optimization, concepting, ad campaigns, logos and branding, print collateral, email marketing, acquisition and retention marketing, in-store and outdoor, image retouching, manipulation and color correction. Photoshop, Illustrator, InDesign, Acrobat, MS Office

Clients

AT&T, Capcom, CD Project, Challenge Dairy, Chiquita, Codemasters, Deep Silver, Devolver Digital, Diageo, Dreyer’s, Eidos, Extra Life, Fresh Express, Gaijin Entertainment, Häagen-Dazs, Kalypso, LG, Logitech, Mad Catz, Magellan, Nordic Games, OnLive, Phillips, Rockstar Games, SanDisk, Second Life, Sega, Square Enix, Take Two Entertainment, THQ, Ubisoft, Vizio, VMware, WB Games, Wells Fargo, Wikipad.